Cannabis and CBD brands have become increasingly visible across the U.S. motorcycle event circuit, showing up as sponsors, vendor-village exhibitors, and branded attractions rather than changing the core culture of riding. These partnerships focus heavily on wellness, recovery, and lifestyle alignment—areas that resonate naturally with long-distance riders and rally regulars who understand sore backs, tight shoulders, and the need for post-ride relaxation.
Arizona Bike Week (Scottsdale, Arizona) stands out as a flagship example of mainstream cannabis sponsorship at a major rally. The event routinely features stunt shows and high-energy attractions presented by licensed cannabis retailers, placing cannabis branding alongside custom bikes, concerts, and demo rides. With tens of thousands of attendees each year, Arizona Bike Week demonstrates how cannabis brands can integrate responsibly into large-scale, family-friendly rally environments.
Site: azbikeweek.com
Lake of the Ozarks Bikefest (Osage Beach, Missouri) delivers a more party-forward rally experience, and that energy has opened the door for dispensary-hosted events within the broader weekend. Cannabis-sponsored parties, giveaways, and branded merchandise blend into the lakeside nightlife atmosphere, offering riders a social hub without interfering with organized rides or daytime activities.
Site: lakebikefest.com
Sturgis Buffalo Chip (Sturgis, South Dakota)—a legendary destination during the annual Sturgis rally—illustrates how CBD brands often find a natural fit through vendor ecosystems. CBD companies frequently occupy vendor spaces focused on recovery products, topicals, and wellness supplements, aligning well with the multi-day riding schedules and late-night concerts that define the Chip experience.
Site: buffalochip.com
Cave Creek Bike Week (Cave Creek, Arizona) highlights how smaller, community-driven bike weeks are also embracing cannabis-adjacent marketing. CBD brands have established pop-up presences during recent events, complementing local bars, bike shows, and live music stages. The town’s Old West atmosphere and scenic riding routes make it a natural fit for lifestyle-focused cannabis sponsors.
Info hub: cavecreekaz.gov
Four Corners Motorcycle Rally (Durango, Colorado) benefits from its location in a fully legal cannabis state, allowing dispensary sponsorships to blend into the surrounding tourism scene. Riders often pair rally activities with dispensary visits, outdoor recreation, and scenic mountain rides, creating a destination weekend where cannabis retail feels like part of the local culture rather than a novelty.
Site: fourcornersmotorcyclerally.com
Mayhem Motorcycle Rally / Bullhead River Run (Bullhead City, Arizona) shows how regional rallies are increasingly supported by local cannabis businesses. Sponsor recognition, vendor participation, and branded events help fund entertainment and ride programming while reinforcing the rally’s community-first identity.
Site: mayheminfo.com
Across all these events, one message remains consistent: cannabis-friendly does not mean unsafe riding. Successful rallies emphasize education, compliance, and responsible behavior. Riders are encouraged to separate riding time from any cannabis or CBD use, keeping consumption for recovery periods once the bike is parked. As cannabis sponsorship continues to grow, it’s clear that the industry’s role in motorcycle culture is less about altering the ride—and more about enhancing the off-bike experience.